Hitwise for April 2011 show that YouTube received one in five visits by UK web users to social media networks. Utube's highest ever share of the overall social media pie.
The Google-owned site has jumped from having a 17% share of visits to social networks in the UK in April 2010 to 20% within 12 months.
Facebook captures around 55% of all social network-related visits (up 1% on April 2010), while Twitter accounts for just 3% of the overall social media noise
Google still accounts for a massive nine in ten of all web searches
Experian Hitwise research director Robin Goad says:
“If you look at the year-on-year trends, you can see that Microsoft is slowly eroding Google’s grip on the UK search market, but as the April data shows, the gains for Microsoft at the moment are relatively small, and easily lost.”
TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
Showing posts with label Social intelligence. Show all posts
Showing posts with label Social intelligence. Show all posts
Monday, 9 May 2011
Sunday, 24 April 2011
Take Social Sentiment seriously.
Take Social Sentiment seriously.
Influence, awareness and measurement of conversation are becoming more and more important with the rise of the social web.
4 IMPORTANT STATS
STAT 1.
53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product.
(ROI Research for Performance, June 2010)
STAT 2.
The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers.
(Keller Fay, WOMMA, 2010)
STAT 3.
Consumer reviews are significantly more trusted -- nearly 12 times more -- than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO.
(eMarketer, February 2010)
STAT 4.
In a study conducted by social networking site myYearbook, 81 percent of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision.
(Click Z, January 2010)
Conversation/word of mouth has always been been a key influence on purchase and advocacy. Measuring your social sentiment is going to become vital in addition to direct measurement.
There are very comprehensive monthly subscription services available, but here are 4 free tools that are very useful for measurement of social sentiment…
FREE TOOLS TO MEASURE SOCIAL SENTIMENT
Twendz - measures realtime sentiment in Twitter. The interface is great and the hsitory bar chart is useful to give a sentiment snapshot. See www.twendz.com
Socialmention - perhaps one of the most useful free social search tools. Great controls and great metrics for setting benchmarks. See www.socialmention.com
Wordle - create a word cloud to give a visual representation of your social conversation. Add url, feed or paste text. See www.wordle.net
Twittersheep - create word clouds from twitter accounts or mentions of key words. See www.twittersheep.com
There are many ways to measure social sentiment, including far more comprehensive paid models, but these are free and easy to use.
TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. Visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
Influence, awareness and measurement of conversation are becoming more and more important with the rise of the social web.
4 IMPORTANT STATS
STAT 1.
53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product.
(ROI Research for Performance, June 2010)
STAT 2.
The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers.
(Keller Fay, WOMMA, 2010)
STAT 3.
Consumer reviews are significantly more trusted -- nearly 12 times more -- than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO.
(eMarketer, February 2010)
STAT 4.
In a study conducted by social networking site myYearbook, 81 percent of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision.
(Click Z, January 2010)
Conversation/word of mouth has always been been a key influence on purchase and advocacy. Measuring your social sentiment is going to become vital in addition to direct measurement.
There are very comprehensive monthly subscription services available, but here are 4 free tools that are very useful for measurement of social sentiment…
FREE TOOLS TO MEASURE SOCIAL SENTIMENT
Twendz - measures realtime sentiment in Twitter. The interface is great and the hsitory bar chart is useful to give a sentiment snapshot. See www.twendz.com
Socialmention - perhaps one of the most useful free social search tools. Great controls and great metrics for setting benchmarks. See www.socialmention.com
Wordle - create a word cloud to give a visual representation of your social conversation. Add url, feed or paste text. See www.wordle.net
Twittersheep - create word clouds from twitter accounts or mentions of key words. See www.twittersheep.com
There are many ways to measure social sentiment, including far more comprehensive paid models, but these are free and easy to use.
TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. Visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
Wednesday, 20 April 2011
The rise in online shopping - The High Street needs to adapt
The UK may be known as a leading nation when it comes to High Street retail but forecasts suggest that the rise in online shopping could result in the closure of up to a quarter of Britain’s shops.
That was one of the predictions made by Javelin Group chief executive Tony Stockil He said that “the recession is only now hitting some retailers.” We have seen retail performances slowing and in some cases declining
The rise in e-commerce coupled with the rising cost of operating shops, and of the raw materials for the goods they sell, mean that many specialist retailers face a tough future.
The best tactic for staying successful was to adopt a multi-channel approach, which included online display advertising and greater adoption of social media for attracting and engaging potential customers.
UK retailers have seen people look at goods instore but researching ,shopping and buying online.
The popularity of ‘click and collect’ facilities offered by stores shows that they need to adapt, in order to maximise the benefits from their position at the end of this new buying chain,
To survive retailers need to have "Bricks and mortar" retail operations which are fully integrated with online activity.
TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. Visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
That was one of the predictions made by Javelin Group chief executive Tony Stockil He said that “the recession is only now hitting some retailers.” We have seen retail performances slowing and in some cases declining
The rise in e-commerce coupled with the rising cost of operating shops, and of the raw materials for the goods they sell, mean that many specialist retailers face a tough future.
The best tactic for staying successful was to adopt a multi-channel approach, which included online display advertising and greater adoption of social media for attracting and engaging potential customers.
UK retailers have seen people look at goods instore but researching ,shopping and buying online.
The popularity of ‘click and collect’ facilities offered by stores shows that they need to adapt, in order to maximise the benefits from their position at the end of this new buying chain,
To survive retailers need to have "Bricks and mortar" retail operations which are fully integrated with online activity.
TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. Visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
Tuesday, 19 April 2011
LinkedIn For Business social networking
A few tips i received for improving LinkedIn profiles?
Ultimately it is your choice; but here are some pointers that should help you--
LinkedIn is now a major network for business and career minded professionals having just passed the 100 Million members milestone on March 22nd. (For some idea of scale; that number of business cards piled on top of each other would be well over three times the height of Everest; 96,425 ft versus 29,029 ft). That is a lot of people believing it has some value.
What is LinkedIn?
It is a place for professional and career minded individuals to reconnect, make contact or be referred hopefully to the benefit of all involved.
It is a place to talk with those you know and trust and to build a network via referral. If you are looking for expertise, personal progression or to research alternative business or career options you can use it to link with people that you can help or can help you.
It is not the type of social network to tweet, poke, prod or post pictures of your pets or what you may have got up to in the past (particularly in moments of excess).
In these challenging times, you can use it to:
• Build your brand
• Research options
• Prepare for referral meetings or interviews
• Maintain and build a network of professionals that you can help or be assisted by
What can you do to be more effective?
Here are a few tips that should help--
1. Upload a New Photo
If you have one, most likely the first thing that people will see and look at is your photograph. Could yours be improved? Every status update or group discussion comment and other site activity will display your photo. Make sure that it is clear, professional and not a poorly cropped holiday snap. You may also choose an appropriate back drop in context with your career. For example; if you are a scientist there might be a laboratory background. Human beings have a tremendous recall for images they have seen, so help people to recall you and what you do more readily.
2. Adding in Apps
You can lift your profile by adding some LinkedIn applications. Frequent travellers can try TripIt which lets you share your itineraries and set up appointments in the cities you visit. Google Presentation or Slide Share will let you add presentations to your profile to appeal to visual people. Reading List by Amazon lets you share reading lists and reviews with your connections. Google; “LinkedIn applications” and see what options might work for you.
3. Kick-Out Keywords that might be Tired and Overused
LinkedIn researched to find the most overused phrases for 2010 using over 85 Million LinkedIn profiles. They were;
• Extensive experience
• Innovative
• Motivated
• Results-oriented
• Dynamic
• Proven track record
• Team player
• Fast-paced
• Problem solver
• Entrepreneurial
If you have these words in your profile, you might want to replace them with more specifics on what you delivered and achieved. Remember; differentiate yourself positively!
4. More Group Activity
Join relevant groups and participate. Thoughtful and considered comments will raise your profile and credibility within the groups you frequent. Look at starting your own discussion groups to help the other members out there. When you are the host, just like authors that get books published, there is an almost automatic assumption with regard to your knowledge and standing in the area concerned. The star contributors will stand out in the group. Make sure you become one of those stars.
Whatever you do with your use of any social or business networking - the more you put in and contribute the more you will enjoy and see by way of positive outcomes.
TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
Ultimately it is your choice; but here are some pointers that should help you--
LinkedIn is now a major network for business and career minded professionals having just passed the 100 Million members milestone on March 22nd. (For some idea of scale; that number of business cards piled on top of each other would be well over three times the height of Everest; 96,425 ft versus 29,029 ft). That is a lot of people believing it has some value.
What is LinkedIn?
It is a place for professional and career minded individuals to reconnect, make contact or be referred hopefully to the benefit of all involved.
It is a place to talk with those you know and trust and to build a network via referral. If you are looking for expertise, personal progression or to research alternative business or career options you can use it to link with people that you can help or can help you.
It is not the type of social network to tweet, poke, prod or post pictures of your pets or what you may have got up to in the past (particularly in moments of excess).
In these challenging times, you can use it to:
• Build your brand
• Research options
• Prepare for referral meetings or interviews
• Maintain and build a network of professionals that you can help or be assisted by
What can you do to be more effective?
Here are a few tips that should help--
1. Upload a New Photo
If you have one, most likely the first thing that people will see and look at is your photograph. Could yours be improved? Every status update or group discussion comment and other site activity will display your photo. Make sure that it is clear, professional and not a poorly cropped holiday snap. You may also choose an appropriate back drop in context with your career. For example; if you are a scientist there might be a laboratory background. Human beings have a tremendous recall for images they have seen, so help people to recall you and what you do more readily.
2. Adding in Apps
You can lift your profile by adding some LinkedIn applications. Frequent travellers can try TripIt which lets you share your itineraries and set up appointments in the cities you visit. Google Presentation or Slide Share will let you add presentations to your profile to appeal to visual people. Reading List by Amazon lets you share reading lists and reviews with your connections. Google; “LinkedIn applications” and see what options might work for you.
3. Kick-Out Keywords that might be Tired and Overused
LinkedIn researched to find the most overused phrases for 2010 using over 85 Million LinkedIn profiles. They were;
• Extensive experience
• Innovative
• Motivated
• Results-oriented
• Dynamic
• Proven track record
• Team player
• Fast-paced
• Problem solver
• Entrepreneurial
If you have these words in your profile, you might want to replace them with more specifics on what you delivered and achieved. Remember; differentiate yourself positively!
4. More Group Activity
Join relevant groups and participate. Thoughtful and considered comments will raise your profile and credibility within the groups you frequent. Look at starting your own discussion groups to help the other members out there. When you are the host, just like authors that get books published, there is an almost automatic assumption with regard to your knowledge and standing in the area concerned. The star contributors will stand out in the group. Make sure you become one of those stars.
Whatever you do with your use of any social or business networking - the more you put in and contribute the more you will enjoy and see by way of positive outcomes.
TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
Saturday, 9 April 2011
90 percent of marketers said that social media was important to achieving business success
Debate in the business marketing and advertising world has continued over the actual utility of social media to companies. Does it really create consumer engagement and produce a significant return on investment, or are companies just sending out content that no one reads?
In an attempt to answer this question, Social Media Examiner recently released the 2011 Social Media Marketing Industry Report, which found that professional marketers find the medium to be extremely useful if employed properly.
According to the study, 90 percent of marketers said that the channel was important to achieving business success. However, nearly two-thirds (63 percent) of respondents who have been in the social media world for more then 3 years said they spend more than 10 hours per week on it.
Interpreting these results, the website Business 2 Community suggests that they could mean that social media is an advertising channel that takes time to mature and show results.
It further suggests spreading time and resources around so that while companies are waiting for their social media efforts to begin showing returns they aren't neglecting other fronts.
In an attempt to answer this question, Social Media Examiner recently released the 2011 Social Media Marketing Industry Report, which found that professional marketers find the medium to be extremely useful if employed properly.
According to the study, 90 percent of marketers said that the channel was important to achieving business success. However, nearly two-thirds (63 percent) of respondents who have been in the social media world for more then 3 years said they spend more than 10 hours per week on it.
Interpreting these results, the website Business 2 Community suggests that they could mean that social media is an advertising channel that takes time to mature and show results.
It further suggests spreading time and resources around so that while companies are waiting for their social media efforts to begin showing returns they aren't neglecting other fronts.
Monday, 4 April 2011
By 2015 Internet ad spending will account for one-quarter of all advertising.
The Internet surpassed newspapers last year to become the second-largest medium in terms of ad spending, according to a new report from eMarketer.
Last year, Internet ad spending reached $25.8 billion, making up 16.9% of total ad spending, according to the report.
TV is still the largest ad category, reaching $59.0 billion and making up 38.6% of all ad spending last year.
Newspapers, the third-largest ad category, had revenue totaling $22.8 billion last year, representing 14.9% of all ad spending.
EMarketer projects that by 2015, Internet ad spending will account for one-quarter of all advertising.
More information about the report is available at - eMarketer http://bit.ly/dUhnam
Last year, Internet ad spending reached $25.8 billion, making up 16.9% of total ad spending, according to the report.
TV is still the largest ad category, reaching $59.0 billion and making up 38.6% of all ad spending last year.
Newspapers, the third-largest ad category, had revenue totaling $22.8 billion last year, representing 14.9% of all ad spending.
EMarketer projects that by 2015, Internet ad spending will account for one-quarter of all advertising.
More information about the report is available at - eMarketer http://bit.ly/dUhnam
Sunday, 3 April 2011
Some key internet Social media stats
Powerful stats ive just received ---
1. 78% of Internet users conduct product research online.
That means your website stands a good chance of being a prospect's "first impression." That also means your new business card isn't a business card—it's Google.
2. In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds, who prefer to communicate via text, instant messaging, and social networks.
If 12-17 year olds aren't your primary customers, you may think, "So what? They're just kids." But web-based email usage has been on the decline among ALL Internet users under the age of 55.Today's kids are tomorrow's customers—and they're probably not going to be reading your email.
3. 78% of business people use their mobile device to check email.
So that means pretty much everybody that can check email on a mobile device, does. Is your email newsletter optimized for mobile devices?
4. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
Is your business website optimized for mobile devices? If not, you may be missing out on hundreds of sales opportunities.
5. 200 Million Americans have registered on the FTC's "Do Not Call" list.
That's 2/3 of the country's citizens. The other 1/3, I'm guessing, probably don't have a home phone anymore.
6. 91% of email users have unsubscribed from a company email they previously opted-in to.
We're getting savvier with technology and less patient with unwanted solicitations. And it's just so easy to hit 'delete'.
7. 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
8. 57% of businesses have acquired a customer through their company blog.
Finally, some good news! Blogging is good. Intrusive ads are bad.
9. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
10. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
11. Companies that blog get 55% more web traffic.
The more you blog, the more pages Google has to index, and the more inbound links you're likely to have. The more pages and inbound links you have, the higher you rank on search engines like Google—thus the greater amount of traffic to your website. Which is why we repeat: Blogging is good.
12. Inbound marketing costs 62% less per lead than traditional, outbound marketing.
That's right—62% less. The average outbound lead costs $373. The average inbound lead costs $143. And as we love to say around here, "if it don't make dollars, it don't make sense." Outbound marketing just don't make sense anymore.
TactixSocialMedia is an internet marketing company based in UK, The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
1. 78% of Internet users conduct product research online.
That means your website stands a good chance of being a prospect's "first impression." That also means your new business card isn't a business card—it's Google.
2. In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds, who prefer to communicate via text, instant messaging, and social networks.
If 12-17 year olds aren't your primary customers, you may think, "So what? They're just kids." But web-based email usage has been on the decline among ALL Internet users under the age of 55.Today's kids are tomorrow's customers—and they're probably not going to be reading your email.
3. 78% of business people use their mobile device to check email.
So that means pretty much everybody that can check email on a mobile device, does. Is your email newsletter optimized for mobile devices?
4. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
Is your business website optimized for mobile devices? If not, you may be missing out on hundreds of sales opportunities.
5. 200 Million Americans have registered on the FTC's "Do Not Call" list.
That's 2/3 of the country's citizens. The other 1/3, I'm guessing, probably don't have a home phone anymore.
6. 91% of email users have unsubscribed from a company email they previously opted-in to.
We're getting savvier with technology and less patient with unwanted solicitations. And it's just so easy to hit 'delete'.
7. 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
8. 57% of businesses have acquired a customer through their company blog.
Finally, some good news! Blogging is good. Intrusive ads are bad.
9. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
10. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
11. Companies that blog get 55% more web traffic.
The more you blog, the more pages Google has to index, and the more inbound links you're likely to have. The more pages and inbound links you have, the higher you rank on search engines like Google—thus the greater amount of traffic to your website. Which is why we repeat: Blogging is good.
12. Inbound marketing costs 62% less per lead than traditional, outbound marketing.
That's right—62% less. The average outbound lead costs $373. The average inbound lead costs $143. And as we love to say around here, "if it don't make dollars, it don't make sense." Outbound marketing just don't make sense anymore.
TactixSocialMedia is an internet marketing company based in UK, The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
Monday, 21 March 2011
Wednesday, 23 February 2011
Social media sites for social media marketers
Social media sites for the social media marketers to consider, grouped by users:
The following recommendations --
100 million+ users
Facebook
Twitter
LinkedIn
YouTube
MySpace
25 million+ users
Reddit
Flickr
Yelp
Wikipedia
10 million+ users
Tumblr
StumbleUpon
Care2
SlideShare
Scribd
DeviantArt
Digg
Delicious
Up-and-coming sites
Posterous
StackExchange
Namesake
Quora
FourSquare
Hunch
Forrst
Dribbble
There are plenty others sites worthy of your attention as a social marketer
Expect even more to appear during 2011
Please add your favourites to this list please
The following recommendations --
100 million+ users
YouTube
MySpace
25 million+ users
Flickr
Yelp
Wikipedia
10 million+ users
Tumblr
StumbleUpon
Care2
SlideShare
Scribd
DeviantArt
Digg
Delicious
Up-and-coming sites
Posterous
StackExchange
Namesake
Quora
FourSquare
Hunch
Forrst
Dribbble
There are plenty others sites worthy of your attention as a social marketer
Expect even more to appear during 2011
Please add your favourites to this list please
Tuesday, 22 February 2011
The B2B social media landscape - a great pictorial view
Social media is such an exciting place that marketing service providers are falling over themselves to illustrate the ‘landscape' via the dynamic new medium of the infographic. See InsideView's take on it in a virtual world where the grass is green and the sun always shines. It does include some interesting content though, including a time bar showing key developments in social media.
Umberto Milletti, CEO of InsideView, explains, "B2B organisations have been slower to tap into social media to engage with customers compared to their B2C counterparts, but this is beginning to change. As customer 2.0 gets smarter about the companies they are doing business with - and demands relevance for any engagement - businesses are realising the need to level the playing field by becoming smarter about their prospects. Social intelligence, delivering a 360-degree view into the prospect that incorporates recent business events, social conversations and social relationships, enables engagement with the right people at the right time with the right message. The improvements in sales and marketing productivity lead to higher revenues."
Thanks to B2B Marketing and Insideview for the link
Download here
Umberto Milletti, CEO of InsideView, explains, "B2B organisations have been slower to tap into social media to engage with customers compared to their B2C counterparts, but this is beginning to change. As customer 2.0 gets smarter about the companies they are doing business with - and demands relevance for any engagement - businesses are realising the need to level the playing field by becoming smarter about their prospects. Social intelligence, delivering a 360-degree view into the prospect that incorporates recent business events, social conversations and social relationships, enables engagement with the right people at the right time with the right message. The improvements in sales and marketing productivity lead to higher revenues."
Thanks to B2B Marketing and Insideview for the link
Download here
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