The UK may be known as a leading nation when it comes to High Street retail but forecasts suggest that the rise in online shopping could result in the closure of up to a quarter of Britain’s shops.
That was one of the predictions made by Javelin Group chief executive Tony Stockil He said that “the recession is only now hitting some retailers.” We have seen retail performances slowing and in some cases declining
The rise in e-commerce coupled with the rising cost of operating shops, and of the raw materials for the goods they sell, mean that many specialist retailers face a tough future.
The best tactic for staying successful was to adopt a multi-channel approach, which included online display advertising and greater adoption of social media for attracting and engaging potential customers.
UK retailers have seen people look at goods instore but researching ,shopping and buying online.
The popularity of ‘click and collect’ facilities offered by stores shows that they need to adapt, in order to maximise the benefits from their position at the end of this new buying chain,
To survive retailers need to have "Bricks and mortar" retail operations which are fully integrated with online activity.
TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. Visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
Showing posts with label Inbound marketing. Show all posts
Showing posts with label Inbound marketing. Show all posts
Wednesday, 20 April 2011
Thursday, 14 April 2011
Businesses on Facebook
Businesses are on Facebook, especially big brands and multinational companies. Small businesses, even those with only local operations, should start their own Facebook pages
Why facebook for Small businesses-
1. Facebook is a good way to start your online efforts.
Facebook is a good place to kick off. Everything is simple and easy to learn and it involves less investments than a full blown online campaign.
A Facebook page could easily give you a Web site without having to pay for an online host, a web designer, and anybody or anything involved in making a Web site happen. MAke shure you use the new IFrames and opportunities for running offers !!
2. Your customers are probably on Facebook.
With more than 400 million active users, your customers are probably Facebook users. If for anything, shouldn’t you be where your customers are?
It makes it easier for you to form a community with your customers in mind.
3. Facebook Pages are visible to everyone.
Facebook gives you an edge over your competitors. It allows you to get directly in touch with your Likers. Specifically, you could easily send them messages after they Like your page and every so often afterward. But more than that, you can develop a more personal relationship with your customers.
4. Facebook increases your customer’s engagement.
With the interaction you get from your Facebook page, it is easy to develop a more personal relationship with your customers.
5. Facebook allows you to gain more customers inexpensively and efficiently.
Having a Facebook page for your business is a low-cost investment. Spending time to interact with your Likers every day allows you to engage them.
An engaged customer, offline and online, will be recommending you to their friends much more often than unengaged customers.
Your customers’ contacts can see the pages they have Liked, so their contacts can very well see your business, too. One click and they are in your business page seeing your product photos and reading about you.
6. Facebook allows you to get to know your customers better.
The best thing about getting a Facebook page are the insights you get. Statistics as to what countries they are from, what sites they have visited before coming to your page, even their demographics and ages are easily viewed in Facebook.
TactixSocialMedia is an internet marketing company. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web --- www.tactixsocialmedia.com
Why facebook for Small businesses-
1. Facebook is a good way to start your online efforts.
Facebook is a good place to kick off. Everything is simple and easy to learn and it involves less investments than a full blown online campaign.
A Facebook page could easily give you a Web site without having to pay for an online host, a web designer, and anybody or anything involved in making a Web site happen. MAke shure you use the new IFrames and opportunities for running offers !!
2. Your customers are probably on Facebook.
With more than 400 million active users, your customers are probably Facebook users. If for anything, shouldn’t you be where your customers are?
It makes it easier for you to form a community with your customers in mind.
3. Facebook Pages are visible to everyone.
Facebook gives you an edge over your competitors. It allows you to get directly in touch with your Likers. Specifically, you could easily send them messages after they Like your page and every so often afterward. But more than that, you can develop a more personal relationship with your customers.
4. Facebook increases your customer’s engagement.
With the interaction you get from your Facebook page, it is easy to develop a more personal relationship with your customers.
5. Facebook allows you to gain more customers inexpensively and efficiently.
Having a Facebook page for your business is a low-cost investment. Spending time to interact with your Likers every day allows you to engage them.
An engaged customer, offline and online, will be recommending you to their friends much more often than unengaged customers.
Your customers’ contacts can see the pages they have Liked, so their contacts can very well see your business, too. One click and they are in your business page seeing your product photos and reading about you.
6. Facebook allows you to get to know your customers better.
The best thing about getting a Facebook page are the insights you get. Statistics as to what countries they are from, what sites they have visited before coming to your page, even their demographics and ages are easily viewed in Facebook.
TactixSocialMedia is an internet marketing company. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web --- www.tactixsocialmedia.com
Saturday, 9 April 2011
90 percent of marketers said that social media was important to achieving business success
Debate in the business marketing and advertising world has continued over the actual utility of social media to companies. Does it really create consumer engagement and produce a significant return on investment, or are companies just sending out content that no one reads?
In an attempt to answer this question, Social Media Examiner recently released the 2011 Social Media Marketing Industry Report, which found that professional marketers find the medium to be extremely useful if employed properly.
According to the study, 90 percent of marketers said that the channel was important to achieving business success. However, nearly two-thirds (63 percent) of respondents who have been in the social media world for more then 3 years said they spend more than 10 hours per week on it.
Interpreting these results, the website Business 2 Community suggests that they could mean that social media is an advertising channel that takes time to mature and show results.
It further suggests spreading time and resources around so that while companies are waiting for their social media efforts to begin showing returns they aren't neglecting other fronts.
In an attempt to answer this question, Social Media Examiner recently released the 2011 Social Media Marketing Industry Report, which found that professional marketers find the medium to be extremely useful if employed properly.
According to the study, 90 percent of marketers said that the channel was important to achieving business success. However, nearly two-thirds (63 percent) of respondents who have been in the social media world for more then 3 years said they spend more than 10 hours per week on it.
Interpreting these results, the website Business 2 Community suggests that they could mean that social media is an advertising channel that takes time to mature and show results.
It further suggests spreading time and resources around so that while companies are waiting for their social media efforts to begin showing returns they aren't neglecting other fronts.
Monday, 4 April 2011
By 2015 Internet ad spending will account for one-quarter of all advertising.
The Internet surpassed newspapers last year to become the second-largest medium in terms of ad spending, according to a new report from eMarketer.
Last year, Internet ad spending reached $25.8 billion, making up 16.9% of total ad spending, according to the report.
TV is still the largest ad category, reaching $59.0 billion and making up 38.6% of all ad spending last year.
Newspapers, the third-largest ad category, had revenue totaling $22.8 billion last year, representing 14.9% of all ad spending.
EMarketer projects that by 2015, Internet ad spending will account for one-quarter of all advertising.
More information about the report is available at - eMarketer http://bit.ly/dUhnam
Last year, Internet ad spending reached $25.8 billion, making up 16.9% of total ad spending, according to the report.
TV is still the largest ad category, reaching $59.0 billion and making up 38.6% of all ad spending last year.
Newspapers, the third-largest ad category, had revenue totaling $22.8 billion last year, representing 14.9% of all ad spending.
EMarketer projects that by 2015, Internet ad spending will account for one-quarter of all advertising.
More information about the report is available at - eMarketer http://bit.ly/dUhnam
Sunday, 3 April 2011
Some key internet Social media stats
Powerful stats ive just received ---
1. 78% of Internet users conduct product research online.
That means your website stands a good chance of being a prospect's "first impression." That also means your new business card isn't a business card—it's Google.
2. In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds, who prefer to communicate via text, instant messaging, and social networks.
If 12-17 year olds aren't your primary customers, you may think, "So what? They're just kids." But web-based email usage has been on the decline among ALL Internet users under the age of 55.Today's kids are tomorrow's customers—and they're probably not going to be reading your email.
3. 78% of business people use their mobile device to check email.
So that means pretty much everybody that can check email on a mobile device, does. Is your email newsletter optimized for mobile devices?
4. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
Is your business website optimized for mobile devices? If not, you may be missing out on hundreds of sales opportunities.
5. 200 Million Americans have registered on the FTC's "Do Not Call" list.
That's 2/3 of the country's citizens. The other 1/3, I'm guessing, probably don't have a home phone anymore.
6. 91% of email users have unsubscribed from a company email they previously opted-in to.
We're getting savvier with technology and less patient with unwanted solicitations. And it's just so easy to hit 'delete'.
7. 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
8. 57% of businesses have acquired a customer through their company blog.
Finally, some good news! Blogging is good. Intrusive ads are bad.
9. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
10. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
11. Companies that blog get 55% more web traffic.
The more you blog, the more pages Google has to index, and the more inbound links you're likely to have. The more pages and inbound links you have, the higher you rank on search engines like Google—thus the greater amount of traffic to your website. Which is why we repeat: Blogging is good.
12. Inbound marketing costs 62% less per lead than traditional, outbound marketing.
That's right—62% less. The average outbound lead costs $373. The average inbound lead costs $143. And as we love to say around here, "if it don't make dollars, it don't make sense." Outbound marketing just don't make sense anymore.
TactixSocialMedia is an internet marketing company based in UK, The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
1. 78% of Internet users conduct product research online.
That means your website stands a good chance of being a prospect's "first impression." That also means your new business card isn't a business card—it's Google.
2. In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds, who prefer to communicate via text, instant messaging, and social networks.
If 12-17 year olds aren't your primary customers, you may think, "So what? They're just kids." But web-based email usage has been on the decline among ALL Internet users under the age of 55.Today's kids are tomorrow's customers—and they're probably not going to be reading your email.
3. 78% of business people use their mobile device to check email.
So that means pretty much everybody that can check email on a mobile device, does. Is your email newsletter optimized for mobile devices?
4. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
Is your business website optimized for mobile devices? If not, you may be missing out on hundreds of sales opportunities.
5. 200 Million Americans have registered on the FTC's "Do Not Call" list.
That's 2/3 of the country's citizens. The other 1/3, I'm guessing, probably don't have a home phone anymore.
6. 91% of email users have unsubscribed from a company email they previously opted-in to.
We're getting savvier with technology and less patient with unwanted solicitations. And it's just so easy to hit 'delete'.
7. 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
8. 57% of businesses have acquired a customer through their company blog.
Finally, some good news! Blogging is good. Intrusive ads are bad.
9. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
10. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
11. Companies that blog get 55% more web traffic.
The more you blog, the more pages Google has to index, and the more inbound links you're likely to have. The more pages and inbound links you have, the higher you rank on search engines like Google—thus the greater amount of traffic to your website. Which is why we repeat: Blogging is good.
12. Inbound marketing costs 62% less per lead than traditional, outbound marketing.
That's right—62% less. The average outbound lead costs $373. The average inbound lead costs $143. And as we love to say around here, "if it don't make dollars, it don't make sense." Outbound marketing just don't make sense anymore.
TactixSocialMedia is an internet marketing company based in UK, The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
Monday, 21 March 2011
Social media in the next 2 years!
I have been debating with a number of clients where Social Media is going over the next 2 years-
Self/personal Social Media use
People doing social media from a hobby or personal perspective will continue growing. People spending time on Social media because it will make them money will continue to use evangelise and invest in projects. There are a lot of people who are using social media for fun and this will continue.
Small Business Social Media use
The biggest growth potential for social media is for small businesses. There will be a massive ground swell in small business owners will outsource the delivery and management of social media. There is a massive opportunity for creation of and management of Facebook profiles/Twitter and Linkedin to name only three! The real success will come from being able to track and report on the ROI of these services.
Midsized and Large Business Social Media use
At this level we are going to see massive consolidation as the "cottage industry players" and smaller innovative agencies are snapped up by the "big guys" over the next two years. The emphasis and service delivery will move towards a need to understand and manage data using very sophisticated analytic tools to track not only inbound sentiment from the market but fully integrated inbound and outbound marketing
TactixSocialMedia is an internet marketing company based in UK, The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web - www.tactixsocialmedia.com
Self/personal Social Media use
People doing social media from a hobby or personal perspective will continue growing. People spending time on Social media because it will make them money will continue to use evangelise and invest in projects. There are a lot of people who are using social media for fun and this will continue.
Small Business Social Media use
The biggest growth potential for social media is for small businesses. There will be a massive ground swell in small business owners will outsource the delivery and management of social media. There is a massive opportunity for creation of and management of Facebook profiles/Twitter and Linkedin to name only three! The real success will come from being able to track and report on the ROI of these services.
Midsized and Large Business Social Media use
At this level we are going to see massive consolidation as the "cottage industry players" and smaller innovative agencies are snapped up by the "big guys" over the next two years. The emphasis and service delivery will move towards a need to understand and manage data using very sophisticated analytic tools to track not only inbound sentiment from the market but fully integrated inbound and outbound marketing
TactixSocialMedia is an internet marketing company based in UK, The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web - www.tactixsocialmedia.com
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