Hitwise for April 2011 show that YouTube received one in five visits by UK web users to social media networks. Utube's highest ever share of the overall social media pie.
The Google-owned site has jumped from having a 17% share of visits to social networks in the UK in April 2010 to 20% within 12 months.
Facebook captures around 55% of all social network-related visits (up 1% on April 2010), while Twitter accounts for just 3% of the overall social media noise
Google still accounts for a massive nine in ten of all web searches
Experian Hitwise research director Robin Goad says:
“If you look at the year-on-year trends, you can see that Microsoft is slowly eroding Google’s grip on the UK search market, but as the April data shows, the gains for Microsoft at the moment are relatively small, and easily lost.”
TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
Monday, 9 May 2011
Sunday, 24 April 2011
Take Social Sentiment seriously.
Take Social Sentiment seriously.
Influence, awareness and measurement of conversation are becoming more and more important with the rise of the social web.
4 IMPORTANT STATS
STAT 1.
53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product.
(ROI Research for Performance, June 2010)
STAT 2.
The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers.
(Keller Fay, WOMMA, 2010)
STAT 3.
Consumer reviews are significantly more trusted -- nearly 12 times more -- than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO.
(eMarketer, February 2010)
STAT 4.
In a study conducted by social networking site myYearbook, 81 percent of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision.
(Click Z, January 2010)
Conversation/word of mouth has always been been a key influence on purchase and advocacy. Measuring your social sentiment is going to become vital in addition to direct measurement.
There are very comprehensive monthly subscription services available, but here are 4 free tools that are very useful for measurement of social sentiment…
FREE TOOLS TO MEASURE SOCIAL SENTIMENT
Twendz - measures realtime sentiment in Twitter. The interface is great and the hsitory bar chart is useful to give a sentiment snapshot. See www.twendz.com
Socialmention - perhaps one of the most useful free social search tools. Great controls and great metrics for setting benchmarks. See www.socialmention.com
Wordle - create a word cloud to give a visual representation of your social conversation. Add url, feed or paste text. See www.wordle.net
Twittersheep - create word clouds from twitter accounts or mentions of key words. See www.twittersheep.com
There are many ways to measure social sentiment, including far more comprehensive paid models, but these are free and easy to use.
TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. Visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
Influence, awareness and measurement of conversation are becoming more and more important with the rise of the social web.
4 IMPORTANT STATS
STAT 1.
53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product.
(ROI Research for Performance, June 2010)
STAT 2.
The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers.
(Keller Fay, WOMMA, 2010)
STAT 3.
Consumer reviews are significantly more trusted -- nearly 12 times more -- than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO.
(eMarketer, February 2010)
STAT 4.
In a study conducted by social networking site myYearbook, 81 percent of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision.
(Click Z, January 2010)
Conversation/word of mouth has always been been a key influence on purchase and advocacy. Measuring your social sentiment is going to become vital in addition to direct measurement.
There are very comprehensive monthly subscription services available, but here are 4 free tools that are very useful for measurement of social sentiment…
FREE TOOLS TO MEASURE SOCIAL SENTIMENT
Twendz - measures realtime sentiment in Twitter. The interface is great and the hsitory bar chart is useful to give a sentiment snapshot. See www.twendz.com
Socialmention - perhaps one of the most useful free social search tools. Great controls and great metrics for setting benchmarks. See www.socialmention.com
Wordle - create a word cloud to give a visual representation of your social conversation. Add url, feed or paste text. See www.wordle.net
Twittersheep - create word clouds from twitter accounts or mentions of key words. See www.twittersheep.com
There are many ways to measure social sentiment, including far more comprehensive paid models, but these are free and easy to use.
TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. Visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
Thursday, 14 April 2011
Businesses on Facebook
Businesses are on Facebook, especially big brands and multinational companies. Small businesses, even those with only local operations, should start their own Facebook pages
Why facebook for Small businesses-
1. Facebook is a good way to start your online efforts.
Facebook is a good place to kick off. Everything is simple and easy to learn and it involves less investments than a full blown online campaign.
A Facebook page could easily give you a Web site without having to pay for an online host, a web designer, and anybody or anything involved in making a Web site happen. MAke shure you use the new IFrames and opportunities for running offers !!
2. Your customers are probably on Facebook.
With more than 400 million active users, your customers are probably Facebook users. If for anything, shouldn’t you be where your customers are?
It makes it easier for you to form a community with your customers in mind.
3. Facebook Pages are visible to everyone.
Facebook gives you an edge over your competitors. It allows you to get directly in touch with your Likers. Specifically, you could easily send them messages after they Like your page and every so often afterward. But more than that, you can develop a more personal relationship with your customers.
4. Facebook increases your customer’s engagement.
With the interaction you get from your Facebook page, it is easy to develop a more personal relationship with your customers.
5. Facebook allows you to gain more customers inexpensively and efficiently.
Having a Facebook page for your business is a low-cost investment. Spending time to interact with your Likers every day allows you to engage them.
An engaged customer, offline and online, will be recommending you to their friends much more often than unengaged customers.
Your customers’ contacts can see the pages they have Liked, so their contacts can very well see your business, too. One click and they are in your business page seeing your product photos and reading about you.
6. Facebook allows you to get to know your customers better.
The best thing about getting a Facebook page are the insights you get. Statistics as to what countries they are from, what sites they have visited before coming to your page, even their demographics and ages are easily viewed in Facebook.
TactixSocialMedia is an internet marketing company. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web --- www.tactixsocialmedia.com
Why facebook for Small businesses-
1. Facebook is a good way to start your online efforts.
Facebook is a good place to kick off. Everything is simple and easy to learn and it involves less investments than a full blown online campaign.
A Facebook page could easily give you a Web site without having to pay for an online host, a web designer, and anybody or anything involved in making a Web site happen. MAke shure you use the new IFrames and opportunities for running offers !!
2. Your customers are probably on Facebook.
With more than 400 million active users, your customers are probably Facebook users. If for anything, shouldn’t you be where your customers are?
It makes it easier for you to form a community with your customers in mind.
3. Facebook Pages are visible to everyone.
Facebook gives you an edge over your competitors. It allows you to get directly in touch with your Likers. Specifically, you could easily send them messages after they Like your page and every so often afterward. But more than that, you can develop a more personal relationship with your customers.
4. Facebook increases your customer’s engagement.
With the interaction you get from your Facebook page, it is easy to develop a more personal relationship with your customers.
5. Facebook allows you to gain more customers inexpensively and efficiently.
Having a Facebook page for your business is a low-cost investment. Spending time to interact with your Likers every day allows you to engage them.
An engaged customer, offline and online, will be recommending you to their friends much more often than unengaged customers.
Your customers’ contacts can see the pages they have Liked, so their contacts can very well see your business, too. One click and they are in your business page seeing your product photos and reading about you.
6. Facebook allows you to get to know your customers better.
The best thing about getting a Facebook page are the insights you get. Statistics as to what countries they are from, what sites they have visited before coming to your page, even their demographics and ages are easily viewed in Facebook.
TactixSocialMedia is an internet marketing company. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web --- www.tactixsocialmedia.com
Thursday, 7 April 2011
Facebook for Business
Facebook marketing is effective for small businesses who want to take advantage of the current trends in social networking. Not only is Facebook the hottest site at the moment, the potential for Facebook marketing is huge. Smart business owners need to strike while the iron is hot.The new IFrames make promotion easier for businesses
Here are a few ways you can get the most from your Facebook marketing:
Create an outstanding profile.
Your Facebook profile is key to your branding on Facebook. Make sure to use high-quality professional pictures that conveys who you are and what your business is about. Make sure your profile is complete, and has all of your education, work experience and personal interests.
Make friends.
The more relationships you develop on Facebook, the more effective your marketing efforts will be. Facebook is the ultimate place for permission marketing, where you can directly connect with people who share your interests, and who are in your small business’ target demographic.
Join groups.
There are Facebook groups for just about any interest area you can think of. Groups are one of the fastest way to make new friends on Facebook.
Publish your blog feed via Facebook. You can use RSS to syndicate your blog on your Facebook profile. This, in turn, drives traffic back to your blog.
Use events.
If you’re launching a new service or product, create an events page and invite all of your Facebook friends.
Business pages
THese are crucial to drive your business and services. Ensure you set one up. You can also set up others to administer the business page. Ensure you take advantage of the new IFrame apps that are readily available to allow for a more professional image.
Send Virtual Gifts.
They don’t cost anything, and you can give someone the warm fuzzies inside when you send them a virtual gift.
Use Cool Applications.
There are plenty of apps build just for Facebook. Using these apps will draw others to your Facebook profile.
Create your own community.
The most effective type of Facebook marketing will build a loyal community of customers, friends and followers. Make sure to reply to people who write on your wall, answer feedback, and even introduce people to one another. This helps build your brand, and it helps turn your Facebook friends into evangelists for your product or service.
Facebook Marketing can be extremely effective, if it’s done right. Make sure you don’t miss out on this wonderful opportunity to promote your small business via this amazing social network.
TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
Here are a few ways you can get the most from your Facebook marketing:
Create an outstanding profile.
Your Facebook profile is key to your branding on Facebook. Make sure to use high-quality professional pictures that conveys who you are and what your business is about. Make sure your profile is complete, and has all of your education, work experience and personal interests.
Make friends.
The more relationships you develop on Facebook, the more effective your marketing efforts will be. Facebook is the ultimate place for permission marketing, where you can directly connect with people who share your interests, and who are in your small business’ target demographic.
Join groups.
There are Facebook groups for just about any interest area you can think of. Groups are one of the fastest way to make new friends on Facebook.
Publish your blog feed via Facebook. You can use RSS to syndicate your blog on your Facebook profile. This, in turn, drives traffic back to your blog.
Use events.
If you’re launching a new service or product, create an events page and invite all of your Facebook friends.
Business pages
THese are crucial to drive your business and services. Ensure you set one up. You can also set up others to administer the business page. Ensure you take advantage of the new IFrame apps that are readily available to allow for a more professional image.
Send Virtual Gifts.
They don’t cost anything, and you can give someone the warm fuzzies inside when you send them a virtual gift.
Use Cool Applications.
There are plenty of apps build just for Facebook. Using these apps will draw others to your Facebook profile.
Create your own community.
The most effective type of Facebook marketing will build a loyal community of customers, friends and followers. Make sure to reply to people who write on your wall, answer feedback, and even introduce people to one another. This helps build your brand, and it helps turn your Facebook friends into evangelists for your product or service.
Facebook Marketing can be extremely effective, if it’s done right. Make sure you don’t miss out on this wonderful opportunity to promote your small business via this amazing social network.
TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. visit www.tactixsocialmedia.com today to obtain a free consultation .
For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .
Tuesday, 22 February 2011
Social media marketing is not as easy as it sounds.
Social media has become an integral part of business marketing strategy, allowing both international and local businesses to reach their audience directly and maintain a constant conversation.
In a recent report by AdAge --last year, small businesses contributed to $1.12 billion, 60 percent, of Facebook's advertising revenue.
However, social media marketing is not as easy as it sounds, especially on a site such as Facebook, which is constantly fine-tuning its offerings and creating challenges for business. Most recently, Facebook began offering a new format for its sponsored ads section on the site's right sidebar,
Inside Facebook writes.
The sidebar will now show two ads and a survey question asking, "Which of the two ads above would you prefer to see more of in the future?" Advertisers have no control over which companies they are compared with and won't receive the results.
In a recent report by AdAge --last year, small businesses contributed to $1.12 billion, 60 percent, of Facebook's advertising revenue.
However, social media marketing is not as easy as it sounds, especially on a site such as Facebook, which is constantly fine-tuning its offerings and creating challenges for business. Most recently, Facebook began offering a new format for its sponsored ads section on the site's right sidebar,
Inside Facebook writes.
The sidebar will now show two ads and a survey question asking, "Which of the two ads above would you prefer to see more of in the future?" Advertisers have no control over which companies they are compared with and won't receive the results.
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