Hitwise for April 2011 show that YouTube received one in five visits by UK web users to social media networks. Utube's highest ever share of the overall social media pie.
The Google-owned site has jumped from having a 17% share of visits to social networks in the UK in April 2010 to 20% within 12 months.
Facebook captures around 55% of all social network-related visits (up 1% on April 2010), while Twitter accounts for just 3% of the overall social media noise
Google still accounts for a massive nine in ten of all web searches
Experian Hitwise research director Robin Goad says:
“If you look at the year-on-year trends, you can see that Microsoft is slowly eroding Google’s grip on the UK search market, but as the April data shows, the gains for Microsoft at the moment are relatively small, and easily lost.”
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