Utube's highest ever share of the overall social media pie

Hitwise for April 2011 show that YouTube received one in five visits by UK web users to social media networks. Utube's highest ever share of the overall social media pie.

The Google-owned site has jumped from having a 17% share of visits to social networks in the UK in April 2010 to 20% within 12 months.
Facebook captures around 55% of all social network-related visits (up 1% on April 2010), while Twitter accounts for just 3% of the overall social media noise

Google still accounts for a massive nine in ten of all web searches

Experian Hitwise research director Robin Goad says:
“If you look at the year-on-year trends, you can see that Microsoft is slowly eroding Google’s grip on the UK search market, but as the April data shows, the gains for Microsoft at the moment are relatively small, and easily lost.”

TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. visit www.tactixsocialmedia.com today to obtain a free consultation .

For more information about TactixSocialMedia, or the services and software provided by the company, please visit www.tactixsocialmedia.com or call +44 (0) 1494 524026 to speak with someone directly .

Businesses on Facebook

Businesses are on Facebook, especially big brands and multinational companies. Small businesses, even those with only local operations, should start their own Facebook pages

Why facebook for Small businesses-


1. Facebook is a good way to start your online efforts.

Facebook is a good place to kick off. Everything is simple and easy to learn and it involves less investments than a full blown online campaign.

A Facebook page could easily give you a Web site without having to pay for an online host, a web designer, and anybody or anything involved in making a Web site happen. MAke shure you use the new IFrames and opportunities for running offers !!


2. Your customers are probably on Facebook.

With more than 400 million active users, your customers are probably Facebook users. If for anything, shouldn’t you be where your customers are?

It makes it easier for you to form a community with your customers in mind.

3. Facebook Pages are visible to everyone.

Facebook gives you an edge over your competitors. It allows you to get directly in touch with your Likers. Specifically, you could easily send them messages after they Like your page and every so often afterward. But more than that, you can develop a more personal relationship with your customers.

4. Facebook increases your customer’s engagement.

With the interaction you get from your Facebook page, it is easy to develop a more personal relationship with your customers.


5. Facebook allows you to gain more customers inexpensively and efficiently.

Having a Facebook page for your business is a low-cost investment. Spending time to interact with your Likers every day allows you to engage them.

An engaged customer, offline and online, will be recommending you to their friends much more often than unengaged customers.

Your customers’ contacts can see the pages they have Liked, so their contacts can very well see your business, too. One click and they are in your business page seeing your product photos and reading about you.

6. Facebook allows you to get to know your customers better.

The best thing about getting a Facebook page are the insights you get. Statistics as to what countries they are from, what sites they have visited before coming to your page, even their demographics and ages are easily viewed in Facebook.

TactixSocialMedia is an internet marketing company. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web --- www.tactixsocialmedia.com

90 percent of marketers said that social media was important to achieving business success

Debate in the business marketing and advertising world has continued over the actual utility of social media to companies. Does it really create consumer engagement and produce a significant return on investment, or are companies just sending out content that no one reads?

In an attempt to answer this question, Social Media Examiner recently released the 2011 Social Media Marketing Industry Report, which found that professional marketers find the medium to be extremely useful if employed properly.

According to the study, 90 percent of marketers said that the channel was important to achieving business success. However, nearly two-thirds (63 percent) of respondents who have been in the social media world for more then 3 years said they spend more than 10 hours per week on it.

Interpreting these results, the website Business 2 Community suggests that they could mean that social media is an advertising channel that takes time to mature and show results.

It further suggests spreading time and resources around so that while companies are waiting for their social media efforts to begin showing returns they aren't neglecting other fronts.

Social Media revolution

Social media sites for social media marketers

Social media sites for the social media marketers to consider, grouped by users:
The following recommendations --

100 million+ users
Facebook
Twitter
LinkedIn
YouTube
MySpace

25 million+ users
Reddit
Flickr
Yelp
Wikipedia

10 million+ users
Tumblr
StumbleUpon
Care2
SlideShare
Scribd
DeviantArt
Digg
Delicious

Up-and-coming sites
Posterous
StackExchange
Namesake
Quora
FourSquare
Hunch
Forrst
Dribbble

There are plenty others sites worthy of your attention as a social marketer
Expect even more to appear during 2011

Please add your favourites to this list please

The B2B social media landscape - a great pictorial view

Social media is such an exciting place that marketing service providers are falling over themselves to illustrate the ‘landscape' via the dynamic new medium of the infographic. See InsideView's take on it in a virtual world where the grass is green and the sun always shines. It does include some interesting content though, including a time bar showing key developments in social media.

Umberto Milletti, CEO of InsideView, explains, "B2B organisations have been slower to tap into social media to engage with customers compared to their B2C counterparts, but this is beginning to change. As customer 2.0 gets smarter about the companies they are doing business with - and demands relevance for any engagement - businesses are realising the need to level the playing field by becoming smarter about their prospects. Social intelligence, delivering a 360-degree view into the prospect that incorporates recent business events, social conversations and social relationships, enables engagement with the right people at the right time with the right message. The improvements in sales and marketing productivity lead to higher revenues."

Thanks to B2B Marketing and Insideview for the link

Download here

Social media marketing is not as easy as it sounds.

Social media has become an integral part of business marketing strategy, allowing both international and local businesses to reach their audience directly and maintain a constant conversation.
In a recent report by AdAge --last year, small businesses contributed to $1.12 billion, 60 percent, of Facebook's advertising revenue.

However, social media marketing is not as easy as it sounds, especially on a site such as Facebook, which is constantly fine-tuning its offerings and creating challenges for business. Most recently, Facebook began offering a new format for its sponsored ads section on the site's right sidebar,

Inside Facebook writes.
The sidebar will now show two ads and a survey question asking, "Which of the two ads above would you prefer to see more of in the future?" Advertisers have no control over which companies they are compared with and won't receive the results.