Wednesday, 20 April 2011

The rise in online shopping - The High Street needs to adapt

The UK may be known as a leading nation when it comes to High Street retail but forecasts suggest that the rise in online shopping could result in the closure of up to a quarter of Britain’s shops.

That was one of the predictions made by Javelin Group chief executive Tony Stockil He said that “the recession is only now hitting some retailers.” We have seen retail performances slowing and in some cases declining

The rise in e-commerce coupled with the rising cost of operating shops, and of the raw materials for the goods they sell, mean that many specialist retailers face a tough future.

The best tactic for staying successful was to adopt a multi-channel approach, which included online display advertising and greater adoption of social media for attracting and engaging potential customers.

UK retailers have seen people look at goods instore but researching ,shopping and buying online.

The popularity of ‘click and collect’ facilities offered by stores shows that they need to adapt, in order to maximise the benefits from their position at the end of this new buying chain,

To survive retailers need to have "Bricks and mortar" retail operations which are fully integrated with online activity.
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