Wednesday, 23 February 2011

Social media sites for social media marketers

Social media sites for the social media marketers to consider, grouped by users:
The following recommendations --

100 million+ users
Facebook
Twitter
LinkedIn
YouTube
MySpace

25 million+ users
Reddit
Flickr
Yelp
Wikipedia

10 million+ users
Tumblr
StumbleUpon
Care2
SlideShare
Scribd
DeviantArt
Digg
Delicious

Up-and-coming sites
Posterous
StackExchange
Namesake
Quora
FourSquare
Hunch
Forrst
Dribbble

There are plenty others sites worthy of your attention as a social marketer
Expect even more to appear during 2011

Please add your favourites to this list please

Tuesday, 22 February 2011

The B2B social media landscape - a great pictorial view

Social media is such an exciting place that marketing service providers are falling over themselves to illustrate the ‘landscape' via the dynamic new medium of the infographic. See InsideView's take on it in a virtual world where the grass is green and the sun always shines. It does include some interesting content though, including a time bar showing key developments in social media.

Umberto Milletti, CEO of InsideView, explains, "B2B organisations have been slower to tap into social media to engage with customers compared to their B2C counterparts, but this is beginning to change. As customer 2.0 gets smarter about the companies they are doing business with - and demands relevance for any engagement - businesses are realising the need to level the playing field by becoming smarter about their prospects. Social intelligence, delivering a 360-degree view into the prospect that incorporates recent business events, social conversations and social relationships, enables engagement with the right people at the right time with the right message. The improvements in sales and marketing productivity lead to higher revenues."

Thanks to B2B Marketing and Insideview for the link

Download here

Social media marketing is not as easy as it sounds.

Social media has become an integral part of business marketing strategy, allowing both international and local businesses to reach their audience directly and maintain a constant conversation.
In a recent report by AdAge --last year, small businesses contributed to $1.12 billion, 60 percent, of Facebook's advertising revenue.

However, social media marketing is not as easy as it sounds, especially on a site such as Facebook, which is constantly fine-tuning its offerings and creating challenges for business. Most recently, Facebook began offering a new format for its sponsored ads section on the site's right sidebar,

Inside Facebook writes.
The sidebar will now show two ads and a survey question asking, "Which of the two ads above would you prefer to see more of in the future?" Advertisers have no control over which companies they are compared with and won't receive the results.
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