Sunday, 24 April 2011

Take Social Sentiment seriously.

Take Social Sentiment seriously.

Influence, awareness and measurement of conversation are becoming more and more important with the rise of the social web.


53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product.
(ROI Research for Performance, June 2010)

The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers.
(Keller Fay, WOMMA, 2010)

Consumer reviews are significantly more trusted -- nearly 12 times more -- than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO.
(eMarketer, February 2010)

In a study conducted by social networking site myYearbook, 81 percent of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision.
(Click Z, January 2010)

Conversation/word of mouth has always been been a key influence on purchase and advocacy. Measuring your social sentiment is going to become vital in addition to direct measurement.

There are very comprehensive monthly subscription services available, but here are 4 free tools that are very useful for measurement of social sentiment…


Twendz - measures realtime sentiment in Twitter. The interface is great and the hsitory bar chart is useful to give a sentiment snapshot. See

Socialmention - perhaps one of the most useful free social search tools. Great controls and great metrics for setting benchmarks. See

Wordle - create a word cloud to give a visual representation of your social conversation. Add url, feed or paste text. See

Twittersheep - create word clouds from twitter accounts or mentions of key words. See

There are many ways to measure social sentiment, including far more comprehensive paid models, but these are free and easy to use.

TactixSocialMedia is an internet marketing company based in UK. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web. Visit today to obtain a free consultation .

For more information about TactixSocialMedia, or the services and software provided by the company, please visit or call +44 (0) 1494 524026 to speak with someone directly .

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