Social media has become an integral part of business marketing strategy, allowing both international and local businesses to reach their audience directly and maintain a constant conversation.
In a recent report by AdAge --last year, small businesses contributed to $1.12 billion, 60 percent, of Facebook's advertising revenue.
However, social media marketing is not as easy as it sounds, especially on a site such as Facebook, which is constantly fine-tuning its offerings and creating challenges for business. Most recently, Facebook began offering a new format for its sponsored ads section on the site's right sidebar,
Inside Facebook writes.
The sidebar will now show two ads and a survey question asking, "Which of the two ads above would you prefer to see more of in the future?" Advertisers have no control over which companies they are compared with and won't receive the results.