Tuesday, 22 February 2011

The B2B social media landscape - a great pictorial view

Social media is such an exciting place that marketing service providers are falling over themselves to illustrate the ‘landscape' via the dynamic new medium of the infographic. See InsideView's take on it in a virtual world where the grass is green and the sun always shines. It does include some interesting content though, including a time bar showing key developments in social media.

Umberto Milletti, CEO of InsideView, explains, "B2B organisations have been slower to tap into social media to engage with customers compared to their B2C counterparts, but this is beginning to change. As customer 2.0 gets smarter about the companies they are doing business with - and demands relevance for any engagement - businesses are realising the need to level the playing field by becoming smarter about their prospects. Social intelligence, delivering a 360-degree view into the prospect that incorporates recent business events, social conversations and social relationships, enables engagement with the right people at the right time with the right message. The improvements in sales and marketing productivity lead to higher revenues."

Thanks to B2B Marketing and Insideview for the link

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