Thursday, 24 March 2011

Where should IT and Enterprise Architecture fit within social media management?

Having worked closely with Enterprise Architects and IT Professionals over the past few years im now being asked where does IT fit within the emerging discipline of Social Media ?
Im meeting with clients where their organizations are looking to deploy social media tools and strategies. Interestingly in all of the meetings to date there hasn’t been a single person from the IT or the Enterprise Architecture function involved!

Based on my great respect for the Enterprise Architect and IT discipline it’s quite amazing to see that technology and platform discussions are taking place without someone from an IT discipline being present.
It seems that business leaders and department managers see no need to involve IT or EA functions as the deployments are cloud based and simple.

From a Marketing and business perspective many of the technologies can be deployed by none IT business managers as the barrier to social media deployment is quite low. Now anyone can launch a blog or landing page within minutes without having any type of technical background. Anyone can do it, at any time, in a cost effective and time effective way without dealing with the complexities of IT.

However the tools and systems being introduced have their own social media backends often with their own data, information and processes. This can lead to duplication of content, lack of standardization, a big technology mess and data silos within organizations.

So, what’s the best solution?
I believe its now time for the EA Business Architects to step forward and get involved. There needs to be a strategy in place on how Social Media is implemented and how it fits into the overall business architecture.

What do you think ?
Is it now time for the Business Architects to step forward and get involved?

TactixSocialMedia is an internet marketing company. The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web -

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