I have been debating with a number of clients where Social Media is going over the next 2 years-
Self/personal Social Media use
People doing social media from a hobby or personal perspective will continue growing. People spending time on Social media because it will make them money will continue to use evangelise and invest in projects. There are a lot of people who are using social media for fun and this will continue.
Small Business Social Media use
The biggest growth potential for social media is for small businesses. There will be a massive ground swell in small business owners will outsource the delivery and management of social media. There is a massive opportunity for creation of and management of Facebook profiles/Twitter and Linkedin to name only three! The real success will come from being able to track and report on the ROI of these services.
Midsized and Large Business Social Media use
At this level we are going to see massive consolidation as the "cottage industry players" and smaller innovative agencies are snapped up by the "big guys" over the next two years. The emphasis and service delivery will move towards a need to understand and manage data using very sophisticated analytic tools to track not only inbound sentiment from the market but fully integrated inbound and outbound marketing
TactixSocialMedia is an internet marketing company based in UK, The company specializes in Social Media services and software that help companies increase their brand recognition by expanding their presence on the web - www.tactixsocialmedia.com